Macmillan: A Publishing Tradition
Edited by Elizabeth James (2002)
304 стр.
For over 150 years, since its founding in 1843, Macmillan has been at the heart of British publishing. This collection of essays, representing recent research in the archives at the British library, examines the firms' astute business strategy during the 19th Century, its successful expansion into overseas markets in America and India, its complex ...
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